jueves

Una fuente de primera

No niego que lo que hago en internet es un seguir la tecnología y experimentar con ella para poder aplicarla en el mercado natural, España, Reino Unido e Irlanda.

Una fuente que nunca falta en el correo diario es Technology review.

Seguro que la conoces, sino te la propongo como lectura obligada si quieres ahorrar mucho trabajo, mucho tiempo de reflexión y poder anticiparte a los usos de la tecnología.

Vamos trabajar sin perder puntada.

En este post linkamos tres lecturas de obligada nocturnidad, que es cuando estos conceptos entran mejor en la "retina" del saber.

1º ¿ Qué debo twittear ? pues a leer goo.gl/y1gaa

2º Seguir en Twitter goo.gl/zMSmG

3º Facebook en tus datos  vs Google en tus páginas web goo.gl/AkD2U

Son menos de 30 minutos de lectura pero dan pistas por donde va a ir la red social en menos de seis meses.

A Question for Quora

Wednesday, January 19, 2011 From Tr

Will a flood of new users dilute the quality of the Q&A site?
By Tom Simonite
Silicon Valley's most talked about new Web company, Quora, offers a novel spin on an old concept: it takes a standard Q&A site and adds Twitter-like social networking to the mix. The site has grown rapidly in recent weeks in part because of the quality of its content and community—but now its newfound popularity may jeopardize the content that made the site a success in the first place.

Quora was founded by two Facebook alumni: Adam D'Angelo, previously the social network's chief technology officer, and Charlie Cheever, the engineer and manager responsible for creating Facebook Connect and the Facebook Platform.

Their new site launched in an invitation-only beta in January 2010. Quora's easy-to-use interface, as well as the founders' impressive connections, rapidly attracted an elite group of early users, many from Silicon Valley's most innovative companies. That meant Quora users could read the opinions of high-profile people from within the tech world, including former AOL chief Steven Case explaining the dot-com bubble, Facebook cofounder Dustin Moskovitz's opinion of The Social Network, or well-sourced gossip on Google's in-development social tools.

Quora has social networking features similar to those of microblogging service Twitter. Users can "follow" one another and receive notifications when people they know submit questions or answers; they can also follow certain topics or questions to keep track of new content.

Cody Brown, founder of Kommons, a Q&A site that allows people to publicly pose questions to Twitter users, says Quora's design and features create a more "structured" space for sharing thoughts than most blogging or social networking sites. That design encourages contributions from people who might steer clear of social websites, he says. "It's not like a conventional blog or Twitter, where you are looking at a blank space and have to come up with something," says Brown. "You get a more specific prompt to contribute, and so it feels less narcissistic."

This approach generated the insider content that led to a recent surge in users and media attention. Yet Quora's success could endanger the very thing that caused that success, says Eileen Burbidge, a London-based investor in startups who previously served as product manager for Yahoo Answers.

More on link

martes

Audio y video juntos en Google docs

Este link es lo mejor, ya tenemos en docs todo lo que necesitamos para trabajar.

Clickar y leer.

Google Docs to Add Preview Pane, Music Player, Collections - http://googlesystem.blogspot.com/2011/01/google-docs-to-add-preview-pane-music.html


Las redes sociales en España

"Tuenti sigue siendo la segunda red social de nuestro país con 8.610.000 usuarios. Es el site móvil número 1 en España con 30.000 instalaciones cada semana.

Por su parte Twitter mantiene la adelantada relación de sus usuarios con las marcas, ya que el 63% de los tuiteros españoles lo utiliza para recomendar productos a través de Twitter y un 61% para compartir sus quejas"

http://101.es/2011/01/11/las-redes-sociales-sociales-en-espana-video-actualizado/

lunes

Bellwether report: Marketing budgets down as confidence hit

From marketing week - iworld

Mon, 17 Jan 2011 | By Rosie Baker
The quarterly IPA/BDO study found that 22% of companies revised their marketing budget down in the fourth quarter. Only 17% reported a rise, leaving a net balance of -5.4 compared to +0.5 in the third quarter (see chart 1 in the links below).

Confidence dipped to the lowest point in 18 months as marketers grew pessimistic about the financial outlook for their companies and industries. The net balance dipped to +10.8 from +15.8 in the third quarter of the year, however budgets have been set higher for the coming year (see chart 3 in the links below).

Direct marketing, internet advertising and paid search were once again the only disciplines to see a rise in spend during the period, albeit at a slower rate, as marketers looked for channels with more "predictable return" on investment.

Budgets across sales promotion, main media and all other marketing, including PR, were revised down during the period (see chart 2 in the links below).

Commenting on the Bellwether report, Rory Sutherland, IPA president and vice-chairman of the Ogilvy Group UK, says: "That these latest figures reveal a decline in confidence is disappointing, but characteristic of the uncertain climate we find ourselves in."

"At least we can draw comfort from those companies which reported an increase in spending in the last quarter of the year, and from indications that initial budget setting for 2011 is currently higher than actual 2010 spend."

Andy Viner, head of media at BDO LLP, adds: "We expect corporates to keep their marketing spend both flexible and cautious as they keep a sharp eye on consumer behaviour and wider economic indicators which is unsurprising given the backdrop of continued public spending cuts and the threat of rising interest rates."

La clave está en la marca: los tribunales, Google, y la venta de 'keywords' - 2747026 - elEconomista.es

La clave está en la marca: los tribunales, Google, y la venta de 'keywords' - 2747026 - elEconomista.es:


"Google, y el resto de buscadores, que prestan un extraordinario servicio gratuito a la sociedad, obtienen sus ingresos a través de la venta de palabras clave/keywords, que adquieren los anunciantes para que, cuando cualquier usuario teclea esa palabra, ello dé lugar a la aparición de un anuncio junto a los resultados de la búsqueda.

El conflicto se plantea cuando el anunciante puja por adquirir como palabra clave/keyword una denominación que se corresponde con la palabra registrada como marca por un competidor, máxime cuando esa marca es, además, una marca renombrada. Es obvio que en ese caso, el vínculo del anunciante va a situarse como resultado en las búsquedas de quienes están efectivamente interesados en los mismos productos o servicios que se protegen por la marca que se utiliza como palabra clave/keyword.

miércoles

Marketing

¿Enfadado o arrepentido?: La importancia de aprender a leer las emociones del consumidor insatisfecho



Quién no se ha sentido insatisfecho alguna vez con el servicio ofrecido en un hotel o en un restaurante. Según una investigación de un equipo de la Universidad de Valencia, la novedad está en que conocer los patrones de comportamiento del consumidor en función de las emociones negativas predominantes durante la experiencia insatisfactoria sería muy valioso para los gerentes y la puesta en marcha de estrategias de restitución del servicio por parte de la empresa. Los académicos animan, incluso, a que los empleados aprendan a reconocer las señales fisiológicas del consumidor para identificar esas emociones.

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Imprime esta información sólo si te es necesario. 
La naturaleza lo agradece.