| As marketeers we play a huge role in influencing our current and prospective customers' perceptions of our brands and businesses. Increasingly, purchasing decisions are not just based on price: our impact on the environment, treatment of employees and engagement with the communities in which we work are just as important as quality and value for money. Register to attend the Responsible Business Exhibition in March next year and discover how working with charities and social enterprises can be incorporated into your company's marketing strategy and have measurable outcomes. Now in its second year, the Responsible Business Exhibition is a not-for-profit event that provides the ideal environment for businesses, charities and social enterprises to interact and network with one another towards mutually beneficial goals. The event is FREE to attend and features: - Over 150 charities, social enterprises and voluntary bodies of all sizes from across the UK and around the world
- Free seminars to help businesses achieve their CSR goals or launch their new CSR programme
- Case studies showing how successful cross-sector partnerships can work
- Lots of ideas to help you make a difference in the communities that you work in
In many organisations there is no specific CSR department but different teams are working together, or individually, to incorporate responsible business principles into their corporate strategy. As a marketeer you should be leading the way. Join us at London's Business Design Centre next March and find out how you can make a difference. I look forward to seeing you there. Diana Little
Marketing Manager
The Responsible Business Exhibition
responsiblebusinessevent.org * IpsosMORI, September 2009.
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