With BlackBerry 10, the company's original strategy appeared to be focusing on the high-end of the market
and using legacy devices to support the rest. Unfortunately, as Android handsets get cheaper and cheaper — and alternatives from companies such as Ubuntu and Firefox try enter the emerging market space — BBOS just isn't good enough.
A modern BlackBerry smartphone priced and directed at these markets might be enough to keep those users from jumping ship to a new platform. The big question, of course, is whatimpact this will have on BlackBerry's bottom line. BlackBerry currently has almost no margin on its BBOS devices
(or even negative margin). It's unclear if the company will be able to sell phones at a price and volume required for these markets without taking a serious
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