Although the internet is not widely accessed in Turkey, those who do go online are notably active. Starcom MediaVest Group reported that in 2011 only one-third of the population in Turkey was an internet user. And the skew of web users in the country is young—those between 15- to 34-years-old made up nearly seven out of 10 internet users in December 2012, according to comScore. That demographic slant may help explain why the engagement rate among internet users is so high.
comScore found that internet users in Turkey spent the greatest number of hours on the web out of any of the other European countries studied—31 hours in December 2012.
Read more at http://www.emarketer.com/Article/Digital-Ad-Spend-Turkey-Jumps-Consumers-Post-High-Web-Usage/1009856#F5F6rhpXDM28aF7X.99