Tu reputación en manos de ... todoelmundo (internet)

Si juegas con cartas sin marcar, tienes un C.V. a prueba de preguntas y una actuación ética de años, no va contigo este artículo. Sin duda que estar en internet con toda la información será positivo. Si no es así, mejor contrata un servicio de rastreo y limpieza, te ayudará. Y además, introduces nuevas prácticas en tu forma de hacer.


Past scandals, bad photos, critical comments: the internet has a long memory. As the EU considers the 'right to be forgotten', we investigate the growing business of online reputation management – and learn how you can airbrush your own past

A few weeks ago, I Googled a pub to find out where it was. I clicked on the map that came up, for a larger view of the surrounding area. To the left of the map, under the pub's address and phone number, was a single quotation from a customer. "I had to wait 40 minutes for my chips!" it said.

The pub, which is part of a large chain, clearly had a problem: a bad review – a complaint, really – was the first thing that greeted potential customers, some of whom, like me, only wanted directions. Had I not arranged to meet people there, I might have looked for another pub. I don't want to wait 40 minutes for my chips.

Tim Dowling

Friday 24 May 2013

The Guardian